Newport News Shipbuilding

Handling advertising for the U.S. Navy, foreign military and commercial divisions, Clay created separate campaigns which resulted in repositioning as well as sales. Understanding the complicated procurement process as well as diverse cultures from the U.S. military to the United Arab Emirates royal family and military, Clay was able to produce award-winning ads that reached specific buyers in a format and tone they understood.

Ad Campaign

Westfalia Separator

A German company with a stellar reputation in the marine industry, Westfalia hired Clay to handle advertising and public relations worldwide. Clay's Great Separator ad campaign broke with a series of six ads that woke up the conservative shipbuilding market. The ads have been consistently ranked number one in recall surveys, and have been directly responsible for increased positive perception of the company.

Ad Campaign